A richly insightful account of 1 of the main major variations on this planet this present day. Dheeraj Sinha's intelligence vividly illuminates the intersection of tradition and trade in New India.
Adam Morgan
Founder
eatbigfish

Among the numerous books i've got learn at the cultural evolution happening in India, this can be probably the main insightful. It doesn't simply map attitude alterations; it does so with the understanding of someone who has lived the adjustments up to he has witnessed them. each marketeer may still preserve this booklet on his workplace table as a prepared reckoner.
Ranjan Kapur
kingdom supervisor – India
WPP

India in lots of methods is a "Nation of Nations." quite a bit heterogeneity and as a result complexity in figuring out shoppers and consumerism. Dheeraj has performed a commendable task in peeling off the layers from the onion—creating frameworks and offering very relatable examples to appreciate the tradition. for example, Dheeraj has used Bollywood as an efficient reflect to painting societal alterations. Consumer India is a must-read in the event you are looking to comprehend the cultural evolution of India with its nuances.
Rajesh Jejurikar
leader govt - car Division
Mahindra & Mahindra Ltd.

A exertions of affection. For years, i've got marveled at how Dheeraj's inquisitive mind constantly churns away to make which means of every thing he observes. His writing at the same time displays him as a "sutradaar" telling the appealing tale of a altering India, at the same time it does so with the impartial and professional credentials of the "computerji" he describes the following. Dheeraj insightfully marries the fast adjustments he chronicles with the assimilative textile of India; the place "and" trumps "or." opposed to the cliché "change is the single constant," he underlines that during India, switch works with the consistent. benefit from the journey on Dheeraj's time machine!
Prasad Narasimhan
dealing with accomplice, Asia
Brandgym