Consumer Culture, Branding and Identity in the New Russia: by Graham H.J. Roberts PDF

By Graham H.J. Roberts

ISBN-10: 0415722403

ISBN-13: 9780415722407

As buying has been remodeled from a chore right into a significant resource of hedonistic excitement, a in particular Russian buyer tradition has began to emerge that's not like the other. This booklet examines the various assorted points of intake in today’s Russia, together with retailing, ads and social networking. all through, emphasis is put on the inherently visible - to not say striking - nature either one of intake regularly, and of Russian purchaser tradition particularly.


Particular consciousness is paid to the ways that manufacturers, either Russian and overseas, build different types of id to be able to declare legitimacy for themselves. What emerges is an engaging photograph of the way customer tradition is being reinvented in Russia this day, in a society which has one, nostalgic eye became in the direction of the earlier, and the opposite, utopian eye, set firmly at the destiny.


Borrowing innovations from either advertising and marketing and cultural stories, the technique all through is interdisciplinary, and may be of substantial curiosity, to researchers, scholars and practitioners wishing to achieve beneficial insights into the most profitable, and fascinating, of today’s rising markets.

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Consumer Culture, Branding and Identity in the New Russia: From Five-year Plan to 4x4 (Routledge Interpretive Marketing Research) by Graham H.J. Roberts


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