Download e-book for iPad: Brand Aid: A Quick Reference Guide to Solving Your Branding by Brad VanAuken

By Brad VanAuken

ISBN-10: 0814434738

ISBN-13: 9780814434734

Branding is greater than a good emblem. A model is the essence of an organization—its DNA—impacting its continuous good fortune. it's totally necessary to get it right.

Brand managers, sellers, and bosses have lengthy became to this relied on advisor to troubleshoot their branding difficulties. Written by means of an said specialist with 30 years of expertise construction world-class manufacturers, model reduction covers issues starting from learn and positioning to model fairness administration and structure strategy.

Bringing jointly illuminating case reports, most sensible practices, and the newest examine, this variation bargains worthwhile recommendation on each element of name administration including:

The 6 strongest resources of brand name differentiation • five parts that set off model insistence • Turning model method into advertisements • on-line branding • deepest label manufacturers • developing “category of 1” manufacturers • Social accountability, sustainability, and storytelling • 60 nontraditional advertising strategies • Metrics • And more

A treasure trove of innovations, templates, and principles of thumb, model relief is the fitting source for a person answerable for development their organization’s brand.

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Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position by Brad VanAuken


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